@GabbiFresh

‘GabiFresh’ is a young fashion blogger that has made herself noticed in the fashion industry with her fantastic style, unique take on fashion and is now attending award ceremonies, vogue parties and what I love most about her is that she is not afraid to be herself.  

Gabi (Gabrielle) Gregg is a plus-size woman from Harlem- Detroit expressing her love for fashion and how you can be a diva at any size. I love that she says exactly what she thinks and portrays her warm personality through her blog. After every post she illustrates with pictures of what she is wearing that day and inspires her fans how to dress sexy for every occasion and feel good about it. Her pictures go into great detail showing all angles of her outfits and focussing on the embellishments and her footwear and where it’s from.

She bases her views and opinions at her target audience of larger, fashion crazed, young/middle aged females. She evidently does this well as she has a fan base of around 15, 816 people both British and American.  Her blog is about her day to day life; where she goes and what she gets up too and gives an inside picture as to what the celebrity/fashion lifestyle is like.

However, as her blog caters to the larger woman; it may only interest a small proportion of the public; she needs to make sure there is something for everyone. I think she needs to pay more attention to her blog and makes sure she posts every day to keep her viewers interested and up to date with the latest trends and events. I don’t like that UK based fans don’t have easy access to her clothes as her retailers are based in America.

However, Gabrielle uses many different aspects of fashion in her blog such as new styles, how and where to find her clothes, updates of events and who was there. She includes pictures, videos, hair styles, step by step make-up tips, where she shops and her daily reads. All these aspects make her blog successful and interesting to read.

In order to expand her fan base she needs to explore and focus more on a wider range of fashion i.e. accessories and footwear that will satisfy the needs of women of all shapes and sizes.